This year, Levi’s celebrate 150 years of the iconic 501 Original and people living in Levi’s.   

What started off with some denim, copper rivet and the American dream has now become a worldwide phenomenon and arguably the most loved clothing item of all time.

Discover the true story of some very precious cargo of fishermen importing 501® jeans to the docks of Kingston in the ‘70s, and Jamaicans exporting their style back to the world by the metric ton. And that’s one influential island in the greatest story ever worn.

Shop 501 Originals in store now

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